Following an article I have published at Deloitte.com focusing on aiding companies to become digitally mature enterprises and exploiting this digital market gap that currently exist. Following an excerpt and link on where to find the full content:
Managing digital disruption and applying it to marketing initiatives has the tendency to be a custom and somewhat tedious experience. Reason being that different enterprises are at different stages of digital maturity and approaches tend to be different at any given case. In this article, we will focus on those enterprises that are at the very beginning of their digital journey, especially in the marketing and sales approach.
With the changing of lifestyle concepts and technology information overload, it is becoming harder and more expensive for organizations to reach, attract and convert the same customers. Integrating the later with digital marketing initiatives carried from competition adds an extra spice to the complexity levels.