Delicious Albania is one of my favorite fun projects where in addition to creating my own content, I did a little digital marketing. It started back in 2015 as a simple personal blog when I was trying to learn how to properly cook for my self (and a subtle note of “trying to be a little healthier”). Whilst visitors started flowing in, mainly because of the content that I was serving. At the time, for my target audience, delicious.al was one of the first blog type recipe websites, thus the interest.
Some would say that it is okay for 100-200 Page Views per day, but how did it get to the current numbers? (quite remarkable numbers if I may add – contact me for a sneak peak). Quite simply through the years I focused on the following cornerstones:
- Recipes are kept simple and with local ingredients making the website relatable for the target audience;
- Ran different integrated campaigns utilizing email marketing to collect a database of contacts;
- Set up Facebook Ads and Instagram Ads to help promote;
- Optimized the page to be SEO ready.